Results for December 2002
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MRI+ Connects Electronic Media K
by Paul J. Gough
Bob Warrens, director of Mediamark’s MRI+ program, knows all about gathering data from dozens of rate cards, making those last-minute phone calls, and after all that, trying to organize and compare the information to put together the best campaign for a client. As longtime research director of J. Walter Thompson, he remembers 20-person research staffs, file cabinets full of media kits, and the countless details involved in getting the right piece of information for a proposal.
MRI+ takes all that information, adds the search and ...» 0 Comments