MediaPost Publications - MediaDailyNews 12/30/2002

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Company's Ads Go To The Movies
by Paul Gough
National Cinema Network has come a long way from its origins as a rudimentary advertising program in movie theaters, beginning with onscreen slides. Read the whole story
Study Finds Varied Picture of Digital TV
by Paul Gough
A new study finds consumers ready as ever to switch to digital TV but with no clear preference for either cable or satellite, just … Read the whole story

CBS Leads Thanks to Survivor
by
CBS has opened up a lead on NBC in the 13th week of the TV season, on the strength of new episodes and the … Read the whole story