The Federal Trade Commission expects media companies’ help in keeping deceptive weight-loss ads off airwaves and print, FTC Chairman Timothy Muris said Tuesday. Read the whole story
20/20’s airing of an independent documentary filmmaker’s interview with troubled pop star Michael Jackson took ABC to the top of the Nielsen Media Research … Read the whole story
McDonald’s asked its agencies to embrace a new vision earlier this week at its global marketing meeting, but one fast food expert says that … Read the whole story
Radio ratings firm Arbitron may face congressional hearings to answer questions on how it develops ratings for Spanish-speaking Americans. Read the whole story