MediaDailyNews
Thursday, June 5, 2003
  • Kids Marketers Give Themselves An 'F'

    Do companies that market to kids do a responsible job? A new survey of more than 200 marketers says no. In fact, 65 percent … Read the whole story

  • AT&T Brings SMS To The Party

    Throughout much of the world, text messaging via SMS (Short Message Service) has rapidly moved well beyond novelty to become a major pop cultural, … Read the whole story

  • Involvement Index: The Female Connection

    Mass marketing to women via magazines used to mean buying the Seven Sisters. Today, it's a mix of the Six Sisters and other mass … Read the whole story

  • Tennis Mag Pairs With Rolex and British Airways

    Hoping to inject a little British charm into the decidedly manic atmosphere of Manhattan's Grand Central Station, Tennis Magazine has paired with long-time sponsors … Read the whole story