According to two new surveys, one of 750 media planners and buyers and one of 500 American consumers, product ad placements are on the … Read the whole story

I can't say that the Andrew Jergens Co.'s recent account review reaches new heights of pickiness over conflicts. The industry has been pretty obnoxious … Read the whole story

When Jeep wanted to reach the tech-savvy 18-34 demographic, they reached out to a startup digital network that has grown to 10 million households … Read the whole story

An Arbitron study has found that exposure to outdoor media for adults 25-54 is on par with the audiences of other media. Read the whole story

For a nearly two-year-old magazine, mental_floss would seem well on its way to publishing nirvana. Read the whole story