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Baseball All-Star Game Scores Broadcast Win
Despite a boost from baseball's All-Star Game, Fox couldn't come out on top in total households or adults 18-49 in ratings data for the week ended Sunday released Tuesday by Nielsen Media Research. ...Read the whole story
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SpikeTV Announces (New) Launch Date
It's taken two months and a court battle with a guy named Spike, but next month The New TNN will finally take a bow as Spike TV. ...Read the whole story
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Parade Drawing Big Ad Dollars
Not that it was ever mistaken for anything else among the media community, but Parade has truly been getting its due in recent months as a marketing juggernaut. ...Read the whole story
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Study Proves Reader Involvement Matters
There are two simple takeaways from the Knowledge Networks study that was released last month, and most agencies are getting the point: Reader involvement is ... ...More
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