On the eve of a conference call scheduled for today and a series of ad forecast updates scheduled for early next week, Merrill Lynch's … Read the whole story
The devastating impact of the fourth quarter network scatter ad marketplace is coming to light courtesy of just-released data from Nielsen Monitor-Plus. While the … Read the whole story
Estimating that the value of plugs for theatrical films on TV represents the equivalent advertising value of $360 million a year for the motion … Read the whole story
Months before the NBC-Vivendi Universal merger becomes official, NBC's corporate parent Thursday unveiled a company-wide reorganization that will take effect Jan. 1. The reorganization … Read the whole story