The fashion industry has Fashion Week and now the ad industry has Advertising Week. The American Association of Advertising Agencies Thursday unveiled plans for … Read the whole story
In a surprising, but much welcomed move, media researcher Arbitron says it now plans to convert its fledgling outdoor media measurement service to a … Read the whole story
After quiet but steady growth, a new report finds that interactive television advertising has started making some noise with some high-profile deals. Read the whole story
Every budding magazine magnate eagerly chirps that the market he or she is about to enter is "robust" and that "nobody else is in … Read the whole story