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Start The Presses: Papers Cut Into Broadcast TV Ad Market Share
Driven by a surge in demand from national advertisers, the U.S. newspaper industry turned the corner on its advertising recession in 2003, growing its advertising volume at a moderate rate overall, but enough to outpace the broadcast TV industry, according to a MediaDailyNews analysis of data released by the newspaper and broadcast TV industries this week. ...Read the whole story
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TVB: Oops! Network Ad Spending Rose, Not Fell During Q4, Full Year '03
What a difference a month can make. For network TV ad spending in December 2003, it amounted to nearly $2 billion of difference, the Television Bureau of Advertising said late Thursday upon issuing a correction of its fourth quarter and year-end 2003 broadcast TV ad spending estimates. ...Read the whole story
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Hallmark Channel Greets Higher Ad Revenues, Ratings
Hallmark Channel's fourth quarter brought many happy returns to its parent company, Crown Media Holdings Inc. Ad revenues jumped by 79 percent, with $24 million flowing to the Hallmark Channel in the United States. ...Read the whole story
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