Rants about the network TV upfront sales process are all too common at ad industry conferences and panel discussions. It's rare--make that unheard of--that … Read the whole story
Just months before Madison Avenue tells TV networks what it really thinks of the hefty price increases of the past two years, many of … Read the whole story
If the comments of top media researchers at a TV advertising conference on Wednesday are any indication, the TV audience research business is becoming … Read the whole story
In Washington's rush to declare what broadcasting is decent and what isn't, it isn't just programming that's under the microscope. Read the whole story
Though television is in the throes of changes that threaten to shake its decades-old foundation, a daylong conference sponsored by TV's biggest advertisers wrestled … Read the whole story