Advertisers spent about $250 billion on U.S. media outlets in 2003. Based on the traditional 15 percent commission system, that would have meant roughly … Read the whole story

The 2004 baseball season is off to a relatively hot start at the turnstiles, with TV ratings inching up over 2003 levels. But an … Read the whole story

MTV Networks had a target demographic fixed in mind last night during its upfront presentation: Media buyers. And at Wednesday night's upfront presentation at … Read the whole story

First-quarter revenues fell at Publicis Groupe SA, as the Paris-based advertising holding company contended with unfavorable exchange rates. Read the whole story

The program executive responsible for CBS landing "Survivor" has jumped ship to NBC, the peacock network said Wednesday. Read the whole story