Monday, June 21, 2004
  • Newspapers Face Crisis In Circulation Confidence

    Just one week after the nation's largest print advertiser admonished the magazine industry for failing to address concerns surrounding that medium's audience circulation audits, the newspaper industry is becoming caught up in a swirl of revelations surrounding discrepancies in the circulation of major papers. Last week three major dailies - Newsday, the Chicago Sun Times and Hoy - acknowledged serious errors in their circulation reports. ...Read the whole story

  • CAB Sings 'We Are The World,' Targets Multicultural Buys

    Much to the chagrin of some broadcast industry players, the Cabletelevision Advertising Bureau generated considerable buzz with its pre-upfront positioning that cable is now part of a "One TV World." But its next round of positioning might well be dubbed, "We Are The World." In a report the CAB quietly began circulating to top advertisers and agency executives over the past two weeks, the ad bureau is extending its one world concept into the so-called "multicultural upfront," a period following the general market upfront when advertisers and agencies have turned their attention to buying time on TV outlets that reach ... ...Read the whole story

  • Magazine Spotlight: Smithsonian

    Smithsonian, drawing on its Washington, D.C.-based museum namesake, has an ample dose of the arts, history, culture, and science. It also has something that's increasingly in demand among advertisers and agencies: the so-called reader attribute of "wantedness." ...Read the whole story

Why Johnny Can't Read, But Can Beat SOCOM II

Now that Intel has effectively cornered the U.S. microprocessor market, they have set their sights on world domination. In a 30-second TV spot that won't run in the United States, Euro RSCG New York attempts to ...More