Tuesday, June 22, 2004
  • Wall Street To Madison Avenue: You're Back On 'Historic' Track

    Proclaiming that "advertising appears to be back on its historic trend line," the highly regarded equities research team at a top Wall Street securities firm Monday upgraded its outlook for U.S. and worldwide ad spending in 2004 and 2004. The upward revision by the team, led by Merrill Lynch research analyst Lauren Rich Fine, is the latest in a series of progressively improving forecasts for the advertising economy, which the firm expects will turn in its best year since 2000, a so-called Olympics/elections quadrennial year like 2004, that also preceded the dot-com bust. ...Read the whole story

  • Publishers Eye Teen Market, Find Explosive Growth, Diversity, Optimism

    The teen market is exhibiting explosive growth, is more diverse, and is less pessimistic than previous generations of teens, according to a new report from the Magazine Publishers Association. This growing market of happier teens also loves magazines, says the MPA. ...Read the whole story

  • Arbitron: Heightened Security Proves Boon To Airport Media

    One unintended consequence of heightened airline security in the wake of the terrorist attacks of almost three years ago: More time to market to passengers, according to a study released Monday by Arbitron. Its latest out-of-home study finds that advertising at airports is not only moving beyond the business-to-business traveler--it's also a pretty good place to find upscale consumers. ...Read the whole story

  • Amid Disclosures Of Inflation, Overall Newspaper Circ. Found To Erode

    The newspaper business, which was hammered last week by revelations of inflated circulation figures at some major dailies, received more bad news Monday as total newspaper circulation continued its decline, according to a just-released Merrill Lynch analysis of the Audit Bureau of Circulations' most recent report for the six-month period ending March 2004. ...Read the whole story