• Zenith: Internet, Other New Media Keep Ad Price Inflation In Check by Joe Mandese

    Zenith Optimedia today became the latest major ad forecaster to upgrade its outlook for 2004 in a report that also helps explain why the gains are not triggering an increase in ad cost inflation. It's mainly due, the agency says, to the Internet and other new media, which are acting as a pressure valve to keep ad prices in check in the other major consumer media. ...Read the whole story

  • ANA Blasts Senate Tobacco Ad Restrictions, Fears Precedent by Michael Shields

    Worried about its potentially crippling effects on tobacco marketers, and what they believe would be a dangerous step toward more widespread regulation of the advertising industry, The Association of National Advertisers on Friday blasted the U.S. Senate's decision to pass major regulations over tobacco advertising. ...Read the whole story

  • Digital TV Approaches Halfway Mark by Michael Shields

    In a development that is symbolic of the rapid growth of digital media overall, nearly half (45 percent) of multi-channel TV households now have either digital cable or satellite TV service, according to the 2004 edition of an annual report from media researcher Horowitz Associates. ...Read the whole story

  • Today's Zombie: Tomorrow's Multitasker by George Simpson

    The Royal Australasian College of Physicians, whose 1938 charter commits the Sydney-based professional group to "research designed to eliminate or alleviate human suffering" has issued ... ...More

Lions and Antelopes in the Advertising Ecosystem by Omar Tawakol

Today's mass media advertising model functions at cross-purposes with the in-control consumer, Tawakol argues. Contextual advertising addresses the interruptive-based advertising model to a degree, but ... ...More

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