The fastest-growing sector of ad-supported media isn't cable TV, or even the Internet. It's cinema advertising, according to just-released estimates from Veronis Suhler Stevenson's … Read the whole story

Why do we think it's okay to hire viral marketers to walk into bars, pretend to be someone they're not, and deceive other people … Read the whole story

Starcom MediaVest Group on Tuesday announced the promotion of Renetta McCann to chief executive officer of SMG/The Americas, a post that includes Canada, the … Read the whole story

ESPN's signature X Games franchise remains popular 10 years after its debut. What's the secret to the Games' success? Read the whole story