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VNU, Arbitron Renew Quest For 'Holy Grail,' Join Single Media, Marketing System Using PPM
Even as its Nielsen Media Research unit hedges its bets on the promising new media technology for measuring TV audiences, VNU is moving forward with plans to develop a joint venture with Arbitron that would develop an ambitious national marketing research panel based on Arbitron's portable people meter system. ...Read the whole story
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Overzealous Circulation Managers Blamed for Belo's Numbers
Belo Corp., the owner of the The Dallas Morning News, provided details Wednesday on its concluded internal investigation of the paper's circulation practices, saying that its circulation has been overstated by overzealous circulation managers and poor monitoring procedures. ...Read the whole story
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Mars Drops Grey For Ads, Volkswagen Weighs Media Account
The ink isn't even dry on WPP's acquisition of Grey Global Group, but mega agency merger already appears to be experiencing some client fallout. On Wednesday, massive packaged goods marketer Masterfoods pulled its advertising accounts out of Grey and Volkswagen reportedly is reviewing its media services account, which is split between Grey's MediaCom unit and Havas' MPG. ...Read the whole story
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Cambell Serves Up 'American Dream'
WPP Group's Mediaedge:cia has negotiated a cross promotion deal that allows client Campbell's Tomato Soup to tap into the nostalgia of NBC's Sunday night drama "American Dreams." ...Read the whole story
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Hispanic Newspaper Group Slates First Nationwide Audit
The Ethnic Print Media Group, a division of Gemstone Communications, has commissioned what they say is the first nationwide audit of Hispanic newspapers. ...Read the whole story
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