Friday, October 29, 2004
  • Kerry Beats Bush... Among Planners, Buyers

    Most national polls indicate that the 2004 presidential race is extremely close. Some have the Bush/Cheney ticket ahead. Others put the Kerry/Edwards team on top. Some suggest it is a dead heat. But among the nation's media planners and buyers, there is no question which candidate leads. By a margin of nearly two-to-one, media executives would like to see John Kerry elected president versus George W. Bush, according to results of a survey of the MediaPost Advisory Panel conducted online this week by InsightExpress. ...Read the whole story

  • New Circulation Policy Takes Toll On L.A. Times

    The Los Angeles Times announced Thursday that both its daily and Sunday circulation declined during the six-month period ending September 30, 2004, in part due to a deliberate decision to reduce the company's reliance on third-party sponsored subscriptions and bulk sales. ...Read the whole story

  • NBC's Wright Cites Erosion of Intellectual Property Rights

    Digital copying and downloading have led to a crisis that is threatening the $1.25 trillion business of television, movies, publishing, and software. ...Read the whole story

  • Mag Rack: Razor's Edge

    As the industry debates the struggles of the larger men's titles, smaller titles like Razor and the recently launched Giant nip at their heels. "Media buyers are realizing that they can take a huge chunk of their budget for one page, one month, and get a diluted audience--or they can get into six other books that deliver that guy they are trying to reach," said Razor Publisher and Editor in Chief Richard Botto. This year, Razor has been persuasive to such buyers, adding new advertisers such as Ford, State Farm, and BMW, while boasting 130 percent year-over-year advertising growth. ...Read the whole story

  • Time Warner Cable Consolidates With Ogilvy, Comcast Poised To Decide Review

    Time Warner Cable has consolidated its advertising account with WPP Group's Ogilvy & Mather, New York, as the company prepares to unveil a series of new services. The billing is estimated at $80 million. ...Read the whole story