Two thousand and four may have been a year marked by high profile media account reviews including some by big marketers such as Coca-Cola … Read the whole story
A WSJ.com "SPAM OF THE WEEK" has resulted in a multi-million dollar windfall for a media buyer at Carat Interactive. Read the whole story
Omnicom Group has managed to keep the $60 million E*TRADE FINANCIAL creative account in the family, as the online brokerage has named BBDO New … Read the whole story
Back in November, the revered Times of London converted from strictly publishing a broadsheet edition to exclusively employing a tabloid format. The Times had … Read the whole story
According to Publisher Geoffrey Dodge, Business Week spin-off Small Biz wasn't necessarily a result of planned expansion, but rather advertiser insistence. Read the whole story
The Center for Science in the Public Interest is all for using any marketing technique available to target kids--as long as it's for healthy … Read the whole story
In the latest bout of "Staples said, Staples didn't say," Media Matters for America, the organization that has opposed Sinclair Broadcast Group for alleged … Read the whole story
Industry veteran Eric Thorkilsen, best known for developing successful multimedia business models including the Martha Stewart Living and "This Old House" brands, is joining … Read the whole story