In the first significant media strategy shift by a major food marketer responding to pressure about childhood obesity, Kraft Foods Wednesday unveiled plans to … Read the whole story

Once upon a time workers prided themselves on their ability to do a single job well, beginning to end. Read the whole story

Seeing some writing on the wall, Havas' MPG and Euro RSCG units Tuesday dropped out of the review for Intel's $300 million global media … Read the whole story

Product placement has been the rage among TV planners and buyers, but the so-called practice of "branded entertainment" has found its way into other … Read the whole story

A few years back, when NBC conceived the prime time drama "Providence," the network might have had a bigger success had they decided to … Read the whole story

Marketing veteran Derek Koenig has left his position as vice president of brand advertising at America Online to oversee marketing for Discovery Communications' TLC … Read the whole story