Time Warner now holds an 8 percent stake in Google, according to information filed with the Securities and Exchange Commission on Friday. In Time … Read the whole story

Welcome to the Super Bowl edition of Out to Launch. It's bigger, longer, and uncut. Hike! Let's begin with the first quarter. Read the whole story

Assuming they're advertising in the Big Game to reach their customers, then most of the 27 marketers scheduled to air spots in Fox's coverage … Read the whole story

While tens of millions of Americans tune in to watch the Super Bowl this Sunday, advertisers, agencies, and buyers will be watching the Internet … Read the whole story

First the good news for beer marketers: point-of-purchase advertising for alcoholic beverages really does work. The bad news: it works really well on adolescents. … Read the whole story