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Sell Phones: U.S. Teens Already Receiving Wireless Ad Pitches, More Expected
A small but growing percentage of teenage American cell phone users have received ads on their cell phones, according to findings of a teen technology study scheduled to be released Wednesday by Ball State University. The study, based on a survey of 821 junior high and high school students, found that 17 percent have received an ad on their cell phones. ...Read the whole story
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Everyone Loves 'Raymond,' Especially Media Buyers: Finale Spots Fetch $1.3 Million
It won't break the ad sales record set by the final episode of NBC's "Friends," but at $1.3 million per 30-second spot, the May 16 series finale of "Everybody Loves Raymond" will still be one of the most expensive media buys ever for a regularly scheduled prime-time series episode, according to estimates from media buyers contacted by MediaDailyNews. ...Read the whole story
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Study Finds Papers, Magazines More 'Influential' Than TV, Radio
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio. ...Read the whole story
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How Video Can Play on Radio
The world of sight, sound, and motion is relentlessly converging between programming served by the television networks (cable and broadcast), original shows produced by cable ... ...More
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