It has tried newspapers. It has even tried television. Now, a year after it launched with heavy funding from News Corp., anti-Nielsen pressure group … Read the whole story

Anyone able to view the recent TBS series on 'Product Placement in the Movies' was most likely struck by one thing: How naturally and … Read the whole story

Cox Media, the advertising sales arm of Atlanta-based cable operator Cox Communications, has signed Tourism Australia as a new advertiser for its ad-supported video-on-demand … Read the whole story

Distilled spirits marketer Diageo launched its first U.S. television ads for gin brand Tanqueray on Monday, with the goal of brightening up a brand … Read the whole story

Remember "hot boxes"? Apparently, such devices that allowed individuals to siphon their neighbors' cable TV signals are a thing of the past as the … Read the whole story

The Internet, with multiple layers of activity and accountability, languages and cultures, technologies and platforms, and historically unprecedented accessibility of content, makes global brand … Read the whole story