Three new letters - ROI - have officially joined the lexicon of media planning and buying terms, and they're beginning to rival such traditional … Read the whole story

A friend of mine recently defined the current marketing and advertising environment as "predatory," a wonderfully animated modifier. Now, this friend has no apparent … Read the whole story

More than half of consumers consider themselves someone who actively tries to resist advertising, while nearly three quarters say they are interested in products … Read the whole story

Mainstays of network news, including "The Today Show" and "NBC Nightly News" must become more interactive, Jeff Zucker, president and CEO of NBC Universal … Read the whole story

Already under intense scrutiny for its new local people meter services, Nielsen Media Research will now undergo detailed monitoring for the rest of its … Read the whole story