• Ads Improve Wal-Mart's Rep, Reveal Synergistic Effect With PR

    At a time when Madison Avenue is striving to understand the relationship between advertising and the rest of the communications mix, the public relations industry is finding there may be some profound effects of advertising on an area that traditionally comes under the PR banner - corporate reputation - and vice versa. While advertising and PR strategies have become much more integrated in recent years, as marketing teams move towards communications channel planning that consider all forms of marketing simultaneously, the new evidence of advertising and PR synergy comes from a tracking study on the corporate reputations of America's biggest ... ...Read the whole story

  • Buyers: UPN 'Rocks,' Fox Laughs, All Nets In Best Position In Years

    As the latest installment of "Star Wars" opened in the theaters across the country, Fox cast itself as the leader of the "rebel alliance" fighting "evil network empires" at its upfront presentation, but to listen to numerous media buyers and marketers Thursday, Viacom's UPN stole the show on the final day of the broadcast networks' 2005-06 prime-time schedule announcements with a new comedy produced by Chris Rock, "Everybody Hates Chris." ...Read the whole story

  • Newsweek Becomes News Of The Week, Especially On Blogs

    Every once in a while, a story surfaces that shakes up the blogosphere. This week, it was a story involving an apology from Newsweek magazine for publishing a piece in its May 9 issue that alleged U.S. soldiers at Guantanamo Bay flushed a Koran down the toilet as a means of interrogation. The story triggered riots in Afghanistan that resulted in the death of 16 people. ...Read the whole story

  • Magna: Think Multicultural, Act Local

    The importance of retaining cultural identity for even third-generation Hispanics and Asian-Americans will compel media buyers to place greater emphasis on local television, radio, and geographic marketing as national cable and magazines reach a point of saturation, a study from Magna Global USA says. ...Read the whole story

  • 0.303

    This number represents the collective career batting average of all non-pitchers inducted into the Major League Baseball hall of fame. Do you know what that ... ...More

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