Nielsen Media Research has quietly filed a motion with the court asking that a federal antitrust suit brought against Nielsen by upstart erinMedia be … Read the whole story

Pharma giant Pfizer Inc. Thursday said it would refrain from airing ads for new drugs for six months after their release, part of what … Read the whole story

Nielsen Thursday unveiled plans for an industry-wide study examining the value of TV product placement deals, an apparent move against iTVX, a product placement … Read the whole story

Broadcast network rejects are sometimes cable networks' gems. ESPN hopes that will be the case in taking on the low-rated NBC reality show "The … Read the whole story