MediaPost Publications - MediaDailyNews 08/23/2005

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Publicis Forms Media Ventures Unit, Will Take Stakes In New Media, Technology
by Joe Mandese
For more than a decade, some of Madison Avenue's biggest media shops have sought to reposition themselves from "media buying" agents to media investment … Read the whole story
Nielsen Fans New Flame: Sports Fans, NFL's In The Huddle
by Wayne Friedman
Want to know how many Snickers bars the average NASCAR fan buys in a month? Nielsen Sports and AC Nielsen have developed a new … Read the whole story

Newspaper Ad Spending Climbs, Albeit Mostly Online
by adam.m , Michael Deibert
The good news released by the newspaper industry on Monday is that advertisers increased their spending on newspapers nearly 3 percent during the second … Read the whole story