MediaDailyNews
Friday, November 11, 2005
  • Nets: Time To Shift Debate, Nielsen Introduces SAAs

    A group of major broadcast networks led by NBC--and most likely including CBS, Fox, and the WB--next week plans to unveil its official response … Read the whole story

  • DVR Ratings Become New Negotiating Point Between Agencies, Networks

    Weeks after major agencies began taking the position that they would accept only so-called "live" ratings in their negotiations with the networks when Nielsen … Read the whole story

  • Prime Time On Demand: Big Implications For Product Placement Efficacy

    The announcement that NBC Universal and CBS made separate programming deals for their prime-time TV shows, to be offered via video-on-demand services, has startling … Read the whole story

  • CSTV Podcasts Sports Via iTunes

    The college sports network CSTV--which CBS just agreed to acquire for $325 million--on Thursday said it reached an agreement with Apple Inc. to distribute … Read the whole story