Friday, December 23, 2005
  • Kellogg To Starcom: 'You're Grrreat!'

    Describing the months-long review as part of its regular business practices, Kellogg Co. Thursday said it has decided to keep its $400 million-plus U.S. media buying and planning account at Starcom. Starcom, and its predecessor, Leo Burnett Co.'s media department, have handled Kellogg's media buying for more than 50 years, making it one of the longest media accounts on record. ...Read the whole story

  • Comcast Joins Time Warner In Family Tiering

    A week after Time Warner offered up a family tier package of programming, Comcast Corp. announced its own family tier package of channels--which is a bit bigger and broader in scope than Time Warner's. ...Read the whole story

  • Aegis Continues Buying Spree, Adds Another Researh Unit

    Aegis Group, the London-based holding company that has been the subject of takeover speculation from suitors keen on its media services and marketing research businesses, Friday announced plans to expand its research operations with yet another acquisition, Germany's Roland Berger's Market Research for about $6.4 million. ...Read the whole story