Seeking to engage clients during the opening session an annual two-day meeting in Orlando on Tuesday, Nielsen Media Research released plans for measuring one … Read the whole story

The high profile of small movies during this year's Academy Awards has studios looking to raise their marketing budgets for their boutique film brands. Read the whole story

Consumer magazines' main circulation tracking agency, the Audit Bureau of Circulations (ABC), announced a new rapid reporting service for magazine circulation during a conference … Read the whole story

Facing new competition and trying to overcome a long layoff, HBO's "The Sopranos" took a hit Sunday. Read the whole story

AARP Publications has developed a new research tool for advertisers that will provide fresh insights into the buying habits of baby boomers, the principal … Read the whole story