MediaDailyNews
Thursday, March 16, 2006
  • Nielsen Fast-Forwards DVR Projections, Predicts 18% By Year End

    Digital video recorders, which have been deploying at rates much slower than had long been forecasted, are suddenly taking off, Nielsen Media Research disclosed … Read the whole story

  • CW Woos Advertisers, Taps Brand Shops For Marketing Blitz

    Burbank, Calif.--The CW and its executives, in their first major public appearance on the Warner Bros. lot, unveiled to national advertisers yesterday some possible … Read the whole story

  • Nielsen: Network Prime-Time Clutter Surpasses Cable, Hispanic

    A new report from Nielsen Media Research appears to refute the conventional wisdom that cable is more cluttered than the broadcast networks. The study, … Read the whole story

  • Madison Avenue Braces For Commercial Talent Talks

    The advertising industry is looking for a high-powered consultant with experience in labor relations to help it negotiate its next contract with the unions … Read the whole story

  • Cable Industry Pushes To Take 'a la Carte' Off FCC's Menu

    In an effort to save the possible loss of billions of dollars in national advertising and subscriber fees, the National Cable & Telecommunications Association … Read the whole story

  • Buyers, Marketers Call HD Cool, But No Cure-All For Radio

    Terrestrial digital radio will bring a much-needed revolution in radio interactivity and advertising--but it will face stiff competition in an ever more engaging media … Read the whole story