Signaling an even deeper commitment to the Internet, VNU, the parent of Nielsen Media Research, Monday announced plans to acquire the 39.5 percent stake … Read the whole story

Starting in 2007, the greatest component of out-of-home viewing--college students--will now be counted by Nielsen, a potential boon to younger-skewing networks and shows. According … Read the whole story

Sunday night TV viewing is finding its groove again--it's as easy as ABC. After three weeks of the new season, it appears that ABC's … Read the whole story

One of the arguments that networks put forth in favor of product placement is that inserting real, branded products into shows adds to a … Read the whole story

Lad mags--the glossy volumes that hit pay dirt in the 1990s by targeting young men with hot photo spreads, juvenile humor and rampant product … Read the whole story

1 - Covergirl 2 - Red Bull 3 - PSP 4 - Lever 2000 5 - Ford MustangClick here to view these placements. Data … Read the whole story

XM Satellite Radio launched a new multi-platform ad campaign during prime time last night with a pair of spots blending music with animation to … Read the whole story