Google is poised to harness its online paid search platform to allow marketers to purchase contextually targeted radio ads. The program, Audio Ads, is … Read the whole story
The average TV network generates 8% lower ratings among Internet users compared with the total U.S. TV population. That is one of the top … Read the whole story
Could NBC be urging the NFL to give it "Sunday Night Football" match-ups to provide an extra, trickle-down revenue boost? The network said Tuesday … Read the whole story
Big national and regional dailies may be taking circulation hits because of competition from the Internet, but local papers appear to be weathering the … Read the whole story
For the first time in years, the upcoming National Association of Television Program Executives January meeting in Las Vegas won't have a panel devoted … Read the whole story
In its first public statement since it went dormant a year ago, News Corp.-backed anti-Nielsen pressure group Don't Count Us Out Tuesday inexplicably issued … Read the whole story
JVC Company of America is the latest marketer to invite consumers to "Create Our Commercial," the electronics maker's new campaign, which asks the wannabe … Read the whole story
November sweeps tend to shake up early fall network trends. NBC had been establishing itself as a new leader on Monday night, regularly beating … Read the whole story