A majority of top ad industry executives expect a significant share of their broadcast and cable TV advertising budgets to shift to online video … Read the whole story

After some try-outs in upstate New York and as far away as Hawaii, Time Warner is finally bringing interactive TV to Madison Avenue's home … Read the whole story

If new business is the lifeblood of Madison Avenue, ad agencies are proving their vitality, especially some big media shops. That, at least, is … Read the whole story

Eisner Communications, Baltimore's oldest ad agency, abruptly closed last Friday, leaving more than 50 employees without jobs and at least two unpaid media vendors … Read the whole story

No one knows if NBC's "Friday Night Lights" will last the season, but it's already come up a product-placement winner. Despite its low ratings, … Read the whole story

Discovery Holding Co., the 50% owner of media and entertainment company Discovery Communications Inc., suffered a steep net loss in the third quarter, hurt … Read the whole story

1 - T.G.I. Friday's 2 - Nintendo Wii 3 - Chrysler Sebring 4 - State Farm 5 - Applebee'sClick here to view these placements. … Read the whole story

The Center for Media and Democracy today released its latest report on TV news programs' use of corporate-sponsored video news releases--promotional segments designed to … Read the whole story

Viacom Plus, the six-year-old cross-media platform selling division of CBS and Viacom, will be revamped into a new selling division devoted to Viacom-only properties. … Read the whole story

ABC's "Desperate Housewives" is back in the game, but it wasn't enough to topple the NBC competition between the Giants and Bears, which won … Read the whole story