Rupert Murdoch has a new best friend. News Corp.'s $650 million purchase of MySpace could propel the company to $3 billion in annual revenues … Read the whole story
First, there was the absurd over-reaction from state and federal authorities to the Cartoon Network's "guerrilla" outdoor campaign in Boston. Next, Masterfoods came under … Read the whole story
There is one less buyer for the Tribune Co. News Corp. CEO Rupert Murdoch all but ruled out making a bid for any portion … Read the whole story
NBC Universal is aggressively expanding its offerings and ad sales on digital platforms, but the move doesn't impact its traditional bread-and-butter outlets. Instead, the … Read the whole story
It worked in the Super Bowl. Now Jeep hopes to pitch its new compact crossover vehicle to younger buyers with a promotion centered on … Read the whole story
Affinity LLC, a research firm which studies the effectiveness of print and broadcast ads, plans to roll out a new quarterly series of syndicated … Read the whole story
Tribune Co.'s future ownership may be up in the air, but the company has witnessed a turnaround of sorts on its TV and publishing … Read the whole story