MediaDailyNews
Friday, February 9, 2007
  • Digital Heaven: MySpace, Mobile To Spur News Corp. Future Earnings

    Rupert Murdoch has a new best friend. News Corp.'s $650 million purchase of MySpace could propel the company to $3 billion in annual revenues … Read the whole story

  • United We Bland: America Loses Its Cool

    First, there was the absurd over-reaction from state and federal authorities to the Cartoon Network's "guerrilla" outdoor campaign in Boston. Next, Masterfoods came under … Read the whole story

  • Murdoch Says No To Tribune

    There is one less buyer for the Tribune Co. News Corp. CEO Rupert Murdoch all but ruled out making a bid for any portion … Read the whole story

  • NBCU Looks To Future: Expand Outlets, Maintain TV Biz

    NBC Universal is aggressively expanding its offerings and ad sales on digital platforms, but the move doesn't impact its traditional bread-and-butter outlets. Instead, the … Read the whole story

  • Consumers Generate Promo For Jeep

    It worked in the Super Bowl. Now Jeep hopes to pitch its new compact crossover vehicle to younger buyers with a promotion centered on … Read the whole story

  • Rx For Affinity: Researcher Plans DTC Ad Studies

    Affinity LLC, a research firm which studies the effectiveness of print and broadcast ads, plans to roll out a new quarterly series of syndicated … Read the whole story

  • The Good News: Tribune's 4Q Profits Rose 81%

    Tribune Co.'s future ownership may be up in the air, but the company has witnessed a turnaround of sorts on its TV and publishing … Read the whole story