• TNS Acquires Cymfony, Adds To Orchestra Competing With Nielsen by Joe Mandese

    U.S. operation of U.K.-based media research giant TNS are emerging as a potential rival to Nielsen's ever expending control over the U.S. media and marketing research marketplace. In its latest move, TNS' TNS Media Intelligence unit, which already competes with Nielsen's Monitor-Plus division in competitive ad tracking and media expenditure monitoring, has struck a deal to acquire Cymfony, the chief competitor to Nielsen BuzzMetrics in the burgeoning marketplace for measuring online buzz, word-of-mouth and social media. ...Read the whole story

  • Seize The Day: Coke Embraces Viral Video Craze by David Goetzl

    When interest exploded last summer in homemade online videos showing the geyser effect created when Mentos candy is mixed with Diet Coke, the Coca-Cola Co. ignored it. Taste, not chemistry, was the reason the company said it wanted consumers to drink the soda. That was then. Now the company sees a marketing opportunity in the viral video craze, touting its "Poetry in Motion" challenge. ...Read the whole story

  • Media Branding Issue Orbits Around Satellite Radio Deal by Erik Sass

    The heads of America's two satellite radio broadcasters are pushing their proposed merger, touting big savings in marketing and maintenance costs, as well as greater programming flexibility and variety for subscribers. But they have to contend with a number of earthly obstacles--aside from potential FCC opposition on anti-trust grounds. A big one is branding. After years of differentiating their brands, how will they work as one? ...Read the whole story

  • Hola! Kagan Predicts $5.5 Billion Hispanic Ad Market by Erik Sass

    In a finding that's likely to stoke growing interest in Hispanic consumers, Kagan Research is predicting a $5.5 billion Hispanic radio and TV ad market by 2010. The boom will benefit broadcast and cable TV, but will favor cable nets, which should see 32% overall growth in Hispanic ad dollars versus 12.5% for broadcast in the eight years between 2002 and 2010. ...Read the whole story

  • Hearst-Argyle TV Sees 4Q, 2006 Rev Boost by Wayne Friedman

    Hearst-Argyle Television got some of the same political advertising boost as other TV groups in the fourth quarter--all of which rocketed their financial results for the period. And it helped raise the bottom line for 2006. ...Read the whole story

  • NBC Uses 'Heroes' To Push 'Black Donnellys' by David Goetzl

    NBC is hoping its one new drama hit this season will help it launch another. The network is looking to use "Heroes" to provide a solid lead-in tonight for the premiere of "The Black Donnellys," which will follow it at 10 p.m. ...Read the whole story

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