DoubleClick, the ad-serving giant that dominates the online advertising business, today is expected to announce plans to develop an open market exchange for buying … Read the whole story

More than three-quarters of consumers who listen to audio content via their cell phone or another mobile device say they would prefer free, ad-supported … Read the whole story

With college ratings emerging and a cadre of cable networks increasingly interested in capturing younger audiences who may view TV outside prime time, male-targeted … Read the whole story

Azteca America, an underdog Spanish-language network in the U.S., experienced a setback on Tuesday with the news that Pappas Telecasting Companies is ending its … Read the whole story

As it continues its efforts to convey to advertisers that its 360-degree, multiple-touchpoint campaigns are the wave of both the current and the future, … Read the whole story

While confirming the bad news for 2006, a new analysis from BIAfn, a consultancy serving the media and technology industries, forecasts a glimmer of … Read the whole story

CBS naturally won the night because of the NCAA Final game on Monday--and even witnessed almost a 20% bump in overall viewers versus a … Read the whole story