The Cabletelevision Advertising Bureau--which essentially held the keys to launching eBay Media Marketplace, the long-ballyhooed online buying and selling system for TV time--said it … Read the whole story
In what is proving to be one of Madison Avenue's most volatile advertising categories this year, another major pharmaceutical marketer has shaken up its … Read the whole story
The Travel Channel may be switching corporate parents, but its ad sales family will remain the same. In a complex transaction, the network is … Read the whole story
The New York Times Company is taking hits for its share structure, which analysts say gives undue power to the Ochs-Sulzberger family, while impeding … Read the whole story
Discovery Communications will launch a new cable network, Discovery PlanetGreen, next year. It hopes to extend its brand name in an area it knows … Read the whole story
If Clear Channel Communications' planned leveraged buyout by private-equity players H. Lee Partners and Bain Capital Partners fails April 18, Bear Stearns analyst Victor … Read the whole story
The Week, the popular compendium of the best of various media in magazine form, is showing a green side. It's publishing a special bonus … Read the whole story