In a milestone symbolic of the shifts taking place across all media, business-to-business media can no longer be described as the "trade press." That's … Read the whole story

Seven months after promoting MediaVest chief Laura Desmond to CEO of Starcom MediaVest Group/The Americas, the Publicis media unit is poised to name a … Read the whole story

Arbitron claims that Media Audit's and Ipsos' competing "smart phone" system infringes on three of their patents. Both companies deny the claim, dismissing Arbitron's … Read the whole story

CosmoGirl and Popular Mechanics, both published by Hearst Magazines, will be creating digital content, including video, in partnership with Fox Television Studios, the companies … Read the whole story

CNN has inked two charter sponsors for its tribute next week to Larry King's 50 years in broadcasting. Deals with GlaxoSmithKline and ING Direct … Read the whole story

"Desperate Housewives" took at hit Sunday night, possibly from the return of "The Sopranos." But increasingly, serialized dramas are seeing a once-loyal public wander. … Read the whole story

Cramer-Krasselt, the new creative agency for TV Guide, is charged with transforming the multiplatform brand. The goal is to take the TV, print and … Read the whole story