Weeks after announcing a partnership to sell TV advertising time for direct satellite TV distributor EchoStar, Google is rumored to have struck a similar … Read the whole story
In the latest move in an ongoing trend reducing the flow of information about the advertising performance of major traditional media, the magazine industry … Read the whole story
Woe unto Don Imus, who purveys racist and misogynist talk-radio banter, for he has fallen afoul of a major corporate interest. No--not his advertisers, … Read the whole story
Mention the word "history" to a new-media crowd, and my bet is that you'll get a lot of blank stares. But let's go back … Read the whole story
LatinAmerica Broadcasting Inc., a Spanish-language TV broadcaster based in Houston, is expanding its affiliate network. A new agreement with Equity Media Holdings lets it … Read the whole story
In an expected heavy-spending campaign to introduce its iPhone this summer, Apple appears to be considering multicultural creative for the multi-functional device. A would-be … Read the whole story
Meredith is launching Better.tv, the company's first broadband video network, gleaning content from its array of home-making magazines, as well as its TV stations … Read the whole story
Mercury Media and Advanced Results Marketing, two direct-response media companies, are merging to create an agency with gross billings of more than $350 million. … Read the whole story
MyNetworkTV's month-old revamped schedule is paying some dividends. Since the new regular lineup launched March 12, the News Corp.-owned network has seen a 22% … Read the whole story
For the second year in a row, ABC will air the finals of the national spelling bee contest live in prime time. Coverage of … Read the whole story
Affinity, which researched consumer reactions to pharmaceutical advertising in the first quarter of the year, has found that fewer people recall TV drug ads … Read the whole story
The highly marketed premiere of "The Sopranos" was gunned down 20% to 7.7 million viewers, from 9.5 million on March 12, 2006, its six-season … Read the whole story