Friday, April 20, 2007
  • Black, White And Bad All Over: Tribune, NY Times, Gannett Endure Rev Declines, Online Slows In 1Q

    Just when it seemed like things were bad, but not unsalvageable, major newspaper companies announced even more ominous results during first-quarter conference calls on Thursday. The new bad news: online ad growth is slowing -- at the very moment newspapers need it more than ever. For Tribune, The New York Times Company and Gannett, the numbers are bleak. Worse: National ad revenue in the three big classified sections -- housing, jobs and auto -- are spiralling down. ...Read the whole story

  • All-In-One: AT&T: Users Can Program DVR From Cell Phone

    AT&T is launching a service allowing customers to program DVRs from their cell phones. It gets to the heart of AT&T's goals for the U-verse service, as consumers will have to use an AT&T mobile device for the remote activity. AT&T wants to outfox cable operators of triple-play by offering the same bundle -- plus its wireless service. ...Read the whole story

  • ANA: Build Brand Equity With Television, Net

    In a new ANA brand equity survey, execs identify signs of brands gone wrong and how to combat such devaluation. Most important, to build brands, enlist TV as a viable partner. For younger-skewing products, use the Net. ...Read the whole story

  • Color Me "Blue": Skyy Vodka Partners With IFC

    Commercial-free cable nets like Independent Film Channel continue to mine the ranks for new TV marketers. Skyy Vodka will be the next to team with IFC for an integrated partnership on the network, specifically focusing on its key Saturday-night programming. ...Read the whole story

  • Current TV Taps Janneman As Ad Sales Prez

    Trumpeting its viewer-created ad program as ideal for demonstrating high levels of engagement to advertisers, industry veteran Liz Janneman is joining Current TV as ad sales president, insisting the net's business model, targeting 18-34s, fills an unmet need in the market. ...Read the whole story

  • Mag Bag: After Cutting Junk Circ, Discover Flourishes

    Inflated circulation figures are a perennial and growing complaint of consumer magazine media buyers. But over the last year, some pubs have begun moving decisively to trim "junk" circulation, thus presenting a more convincing picture of ad reach. The strategy is paying off for Discover magazine. In the first quarter of 2007, its ad pages jumped 26.8% and rate card revenue rose 14.6%, according to the latest figures from the Publisher's Information Bureau. ...Read the whole story