For the second time in two days, Nielsen Thursday called on its clients to help it deal with the vagaries of tracking and identifying … Read the whole story
On the eve of the upfront, a top sales executive at the thriving ESPN is moving to, of all things, print--albeit a company that's … Read the whole story
Massive restructuring at MTV Networks took its toll on Viacom first-quarter earnings, dropping 36% versus the same period of a year ago. But advertising … Read the whole story
Ad sales for the Hallmark Channel continue to escalate with help from a healthy scatter market, auguring a potentially strong upfront for the network … Read the whole story
CBS and Viacom are making sure they are part of any promising Internet video service for the future, each buying equity stakes in Joost, … Read the whole story
The independent Outdoor Channel, which is looking to grow its advertiser base beyond niche marketers, reported a slight sales increase in the first quarter, … Read the whole story
During Wednesday's "Idol" show, a Fox network promo asked all those rock band wannabes to send their videos to the producer of "Idol" for … Read the whole story