As the broadcast upfront season begins today with NBC's presentation, buyers and sellers appear to be largely in agreement about the currency that will … Read the whole story
Fox looks to have taken a page from the NBC marketing notebook--it's setting up an internal marketing group to take care of all its … Read the whole story
Major TV marketers may be leaning toward a metric of commercial ratings with three days of DVR playback, but this won't change the strength … Read the whole story
The chief of Gannett's 23-station broadcasting operation and prominent industry advocate Roger Ogden will retire in July, the company said. Read the whole story
Magazines are getting into event marketing in a big way, using high-engagement activities to draw groups of readers together and form a sense of … Read the whole story