In a move that could have a profound impact on the way radio advertising time - and potentially other media - are bought and … Read the whole story
A fundamental shift appears to be occurring among the types of marketers that have been fueling growth in the U.S. advertising economy, and it … Read the whole story
For decades, everybody whined about how program ratings aren't good enough, and Nielsen was the devil. Then, everybody whined about how the program ratings … Read the whole story
A top Sinclair executive said Tuesday that MyNetworkTV's performance has been so poor that its refashioned fall schedule isn't likely to generate much advertiser … Read the whole story
Rupert Murdoch made strides in his effort to convince members of the Bancroft family to sell Dow Jones on Monday, according to a report … Read the whole story
Global spending on mobile advertising will reach $14.4 billion by 2011. That's more than a 1,000% growth over 2007's predicted $1.4 billion, according to … Read the whole story
Si TV is launching an English-language HD TV network to serve the growing number of young Latinos who prefer to consume some or all … Read the whole story
Fox continues to roll with reality this summer. Its third-year reality show, "Hell's Kitchen," improved 13% over last year's two-hour debut, with a 3.7 … Read the whole story
Just a month after Chris Albrecht's ouster at HBO, Time Warner has named Bill Nelson to chairman and CEO of the pay cable channel. … Read the whole story