MediaDailyNews
Monday, June 11, 2007
  • Clients Express Concerns Over Nielsen Ratings Access For TNS

    Some clients of competitive ad tracking firm TNS Media Intelligence are concerned that Nielsen may be restricting access to its TV ratings data in … Read the whole story

  • NBC's Graboff: Mo' Better Branding

    Under its new senior entertainment executives, NBC wants to bring advertisers into the program-development process even earlier for possible brand entertainment and product-placement deals. … Read the whole story

  • McClatchy Loves A 'Parade'

    The McClatchy company is adopting Parade as the Sunday magazine for all 31 of its daily newspapers, as well as two non-dailies. That move … Read the whole story

  • Moseley Leaves Hallmark For History Channel

    A seasoned TV pro, former Hallmark Channel CMO Chris Moseley, has joined the History Channel to head branding initiatives for the flagship network and … Read the whole story

  • Bravo Cooks Up New Sponsors For 'Top Chef'

    Bravo has inked a run of multi-platform sponsors for the third season of reality culinary competition "Top Chef." They range from Toyota's involvement, via … Read the whole story

  • New York Times' 'T' Mag Goes Global

    The International Herald Tribune will launch an international version of T, The New York Times' style magazine, this December, the two papers announced Friday. … Read the whole story

  • Arbitron: Net Radio Numbers Remain Low

    The world may be digital, but radio has yet to catch up. Such listening represents less than 1% of total quarter hours in the … Read the whole story

  • NBA Finals Failed To Score For ABC, Fox Reality Shines

    The NBA Finals between the San Antonio Spurs and Cleveland Cavaliers got off to a less than stellar start--even with the superstars LeBron James … Read the whole story