The threat of regulatory oversight appears to be having a profound effect on one of the most dynamic advertising categories of the past decade … Read the whole story
In another affirmation of the slowdown in U.S. ad spending, Nielsen's Monitor-Plus unit Tuesday weighed in with first quarter estimates, reporting that ad budgets … Read the whole story
In another sign the U.S. advertising economy may be running out of steam, ad tracking firm TNS Media Intelligence issued a downward revision to … Read the whole story
Memo to media agency leaders: you're boring, dudes. Upfront? Same shtick, different year. Super Bowl? Please, who cares what a: 30 costs? Business babble? … Read the whole story
SANTA MONICA, CALIF. -- For contextual advertising to work in new digital media, many tools need to work together. And some elements need to … Read the whole story
In four years, DVRs will be in almost 35% of U.S. television households and 40.3 million homes, according to new estimates from media agency … Read the whole story
Newspapers are getting a black eye. Only 39% of American adults read a newspaper on a daily basis, according to a new survey from … Read the whole story
The British are coming--again. The BBC is launching a new hour-long U.S. newscast this fall. The net is making a bid for American TV … Read the whole story