• Networks Embrace Place-Based Distribution by David Goetzl>, <Author: Erik Sass

    TV broadcasters have announced a number of deals with place-based video networks in recent weeks, highlighting the growing importance of this burgeoning medium. As the traditional TV audience continues to fragment, taking advantage of disruptive technologies like TiVo, video-on-demand and the Internet, place-based video offers a new route to consumers--often in a cleverly selected "captive audience" situation. ...Read the whole story

  • Food For Bought: Will Restaurants, Bars Be Your Next Digital Media Buy by Joe Mandese

    Advances in digital video technologies are putting ads in front of consumers in places many marketers would not have previously imagined - everywhere from gas station pumps to the elevators of high-rise office buildings. Now they're going to begin popping up where people go to dine and drink. In a new digital advertising network being rolled out nationwide, out-of-home media company Zoom Media & Marketing is installing Internet-connected, digital video screens in fine restaurants and bars in major media markets with a goal of creating the first media network of its kind. ...Read the whole story

  • Clear Channel 2Q: Radio Hangs Tough, Outdoor Booms by Erik Sass

    Clear Channel Communications, which owns Clear Channel Radio and Clear Channel Outdoor, enjoyed a 19% increase in earnings during the second quarter of 2007, compared to the same period in 2006, the company announced Friday. Overall, the company recorded revenues of $1.8 billion in the second quarter, up 5%. ...Read the whole story

  • Burnett, Arc Score Comcast Assignment by David Goetzl

    Publicis Groupe's Leo Burnett and its below-the-line unit Arc have secured a targeted assignment from leading cable operator Comcast. Publicis CEO Maurice Levy said the win was propelled by Burnett and Arc working in tandem, suggesting a new holistic communications model "more in line with consumer trends and advertiser needs." ...Read the whole story

  • TV Guide Bleeds Money, Sees Hope In Its Network by David Goetzl

    TV Guide, once the small-screen listings and information monolith with stratospheric circulation, continues to bleed money. But the company's re-branded TV Guide Network, which is increasingly focused on original programming, saw revenue nudge up by 3%. The goal is to move from an information to an entertainment destination. ...Read the whole story

  • Belo Sees 15% 2Q Rev Drop, Web TV Up by Wayne Friedman

    TV and newspaper company Belo Corp. saw second-quarter TV revenues rise, which made up for still-weak newspaper numbers. But it wasn't enough to move the needle higher. ...Read the whole story

  • Fox Continues Its Summer Winning Streak by Wayne Friedman

    It isn't enough for Fox to win the regular TV season--now it continues to clean up in the lower ad revenue-generating summer period. Fox's weekly win streak is now 26 in a row among 18-49 viewers--the most for any network in more than 10 years. ...Read the whole story

  • Ford's Film Deal Puts Company In The Driver's Seat by Karl Greenberg

    Ford Motor has inked a multi-year product-integration and promotional deal with Robert L. Johnson, founder of BET, and Harvey and Bob Weinstein, founders of Miramax. The effort gives Ford exclusive automotive product integration in Our Stories Films, a joint venture between Johnson and the Weinstein brothers. Ford will use the venture to promote Ford, Lincoln and Mercury, and its Jaguar and Land Rover brands to African-American and urban consumers via product placement and cross-promotions with the studio's film releases. ...Read the whole story

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