Thursday, September 20, 2007
  • NBC Uses Mediaport ATMs To Push Late-Night, News Lineups

    Seeking another avenue to plug its content, NBC has signed a deal with Mediaport giving it placement on ATM-style machines to promote its late-night lineup and news offerings, as well as MSNBC content. ...Read the whole story

  • Cygnus Launches 'Cost-Per-Action' For B2B Print Media

    Hoping to bring some of the measurability of online advertising to print media, Cygnus Business Media announced Wednesday that it is partnering with ID Media, a member of the Interpublic Group of Cos., to introduce a "cost-per-action" feature for ad sales covering 67 trade publications. ...Read the whole story

  • Rather Sues CBS For $70 Million

    Ex-CBS news anchor Dan Rather has filed a $70 million lawsuit against the network in New York--all stemming from what became CBS' infamous President Bush story in 2004 about his days in the National Guard during the Vietnam War era. ...Read the whole story

  • Universal McCann Taps Steele As Communications Chief

    Universal McCann, which began a radical makeover two years ago when Nick Brien joined as CEO, has named Patricia Steele global director of communications. The appointment appears to fill a void created when Jeremy Miller quietly stepped down as executive vice president-global marketing director earlier this year to return to a similar position at Omnicom's TBWAChiatDay. Miller had replaced long-time Universal McCann marketing chief Charlotte Hatfield. ...Read the whole story

  • Sony Teams With Imageworks As Interactive Agency

    To capitalize on the growth of Sony digital entertainment's marketing and production group, it has teamed with Imageworks--and changed its name to Imageworks Interactive. Executives say the move "cements the brand outside the studiio as a full-service interactive agency." ...Read the whole story

  • AT&T, Verizon Ramp Up Telco TV

    A day after a top Comcast official indicated the cable operator is feeling some heat from telco TV providers, an AT&T; executive said Wednesday that more would be coming. ...Read the whole story

  • NYC Taxi Drivers Sue Over Video Screens

    A group of New York taxi drivers sued the city on Wednesday to stop the installation of GPS tracking systems, mandated for every cab by Oct. 1. The cabbies allege that the GPS system, which enables new video screens to serve location-specific ads to passengers, would also allow the Taxi and Limousine Commission to track their movements. According to the lawsuit, the GPS systems would thus also give away cabbies' biggest trade secret -- the routes they use when looking for fares. ...Read the whole story

  • NBC Direct Lets Users Download Ad-Supported Shows

    Looking to add another wrinkle in the video digital distribution world, NBC will allow users to download ad-supported episodes for up to one week after their initial run on the network. Hit shows on the list include "Heroes," and "The Office." ...Read the whole story

Brandtique: Sonic

At last spring's Discovery Networks upfront, sales chief Joe Abruzzese plugged the benefits of slotting a brand in a show and trying to drive home recognition with an adjacent ad or billboard. On the Sept. 4 ...More

  • Product Placements Of The Week

    1 - Capital One 2 - BMW 3 - Sonic 4 - Apple I-Phone 5 - Southwest Airlines Click here to view these placements. Data and analysis provided by iTVX. ...More