In response to the growing needs of advertisers marketing in sensitive consumer categories such as alcohol, drugs and food, Nielsen today will unveil a … Read the whole story
Two startling revelations were made public Thursday afternoon during a TV industry research meeting at the Advertising Research Foundation's offices in New York: 1) … Read the whole story
Mobile content produced by the digital arms of Hachette Filipacchi's flagship publications will be made available to Verizon customers via Verizon Wireless Mobile Web … Read the whole story
ABC is gaining some distance from NBC on Wednesday--as its new dramas improve or maintain, more or less, their viewers. Read the whole story
Looking to raise its holiday retail season, Walgreens is partnering with Disney ABC Domestic Television's "Live with Regis and Kelly" in a special 3D … Read the whole story
While we wait for Nielsen to offer up DVR playback data on the new TV season, TiVo, the digital video recording and service company, … Read the whole story
Parade, the Sunday supplement distributed with millions of newspapers around the country, is set to introduce new pull-out sections on single topics, with owner … Read the whole story