MediaDailyNews
Thursday, November 1, 2007
  • Online, Newspaper Audiences Up, But Revenue Growth Slows

    More people are reading newspapers--online. Roughly 59.6 million people visited newspaper Web sites in July, according to new figures from the Newspaper Association of … Read the whole story

  • Agency Finds C3 Causing Broadcast Dip, Cable Uptick

    From a TV advertising perspective, the new TV programming season has been confusing, even as marketers feel--more or less--that they've won a major battle … Read the whole story

  • Brandtique: Wrigley's, 'The Biggest Loser'

    At a Beverly Hills conference this week, a top Deutsch executive offered up what could serve as a new litmus test for how well … Read the whole story

  • Sinclair Sees 13% TV Rev Dip, 44% Overall

    Sinclair Broadcast Group reported a 44% drop of net income--with lower advertising results from its TV stations. Advertising spending by the automotive, fast-food, paid … Read the whole story

  • Product Placements Of The Week

    1 - Ford 2 - AT&T; 3 - Seventeen 4 - Wrigley's Extra Gum 5 - Macy'sClick here to view these placements. Data and … Read the whole story

  • Belo Appoints Exec To Head Divisions

    Belo has appointed two of its executives to roles in which they will oversee its 20 local stations. Peter Diaz becomes executive vice president/television … Read the whole story

  • Initiative Taps Gordon As SVP, New Biz

    Initiative North America has added another former MPG executive in a top role, tapping Melissa Gordon to serve as a senior vice president in … Read the whole story

  • DirecTV Gets Closer To 100 HD Channel Goal

    DirecTV is almost three quarters of the way toward its promise of 100 HD channels by Jan. 1. The satellite operator said it's added … Read the whole story

  • Latin Grammys Attract Major Ad Sponsors

    The Latin Recording Academy today announced a number of corporate TV sponsors--many that are returning sponsors of the eight-time TV event. They include Clinique, … Read the whole story