Just months after acquiring behavioral marketing firm TACODA, AOL has named its founder head of its global advertising strategy and its chief ambassador on … Read the whole story

Households with digital video recorders are watching fewer of the shows they record within the same day they are recorded, according to new data … Read the whole story

A year after Nielsen settled a bloody feud with News Corp. over supposed minority biases in its local people meter TV ratings system, the … Read the whole story

Unlike News Corp.'s comments the day before, Walt Disney chief executive Bob Iger said that if the writers' strike were to last longer than … Read the whole story

While economic uncertainty may not have caused a drop in ad spending yet, executives from different corners of the media business expressed concern Thursday. … Read the whole story

There's still a certain hush-hush mentality about discussing details regarding product placement, both among the marketers that pay for it and the networks that … Read the whole story

The continued ratings slide at NBC has caused a trickle-down effect that's hurting at least two local station groups--both with 10 affiliates each, executives … Read the whole story

The effect of the writer's strike, as expected, has given an early hit to late-night talk shows, with ratings down by double-digit percent decreases. Read the whole story

TiVo is adding to its suite of research products, now launching a product that will reveal a demographic viewership breakdown. Media agency Starcom USA … Read the whole story

1 - Tivo 2 - Quaker Instant Oatmeal 3 - Charmin 4 - Toyota Yaris 5 - Big Boy RestaurantsClick here to view these … Read the whole story

The Hallmark Channel posted a 19% growth in ad revenue in the just-completed third quarter and is drawing 75% CPM increases in the fourth-quarter … Read the whole story

Clear Channel Communications, the nation's largest radio and outdoor advertising company, saw third-quarter profits increase 51% compared to the same period in 2006, to … Read the whole story

Cumulus Media Inc. said third quarter revenues from its radio business were essentially flat compared to the same period last year, for a total … Read the whole story

Jews and Judeophiles now have a lifestyle magazine all their own, Jewish Living, which goes on sale November 13th. Billed as a "smart, stylish, … Read the whole story